news
Our accelerated sales in the first quarter of 2011 has provided Formfunc with various opportunities to invest in our brand awareness campaign for Humanscale in South Africa. To date, the M2 Monitor Arm has lagged behind the volume of Liberty task chair sales and we realized soon enough that the SA consumer is simply not prepared to wait 8weeks for a... Read More »
Category : news
This past week saw us exhibit at SAPOA's annual convention at the CTICC. With a shoestring budget it was decided last minute that whilst we have enjoyed great success as sponsors of the Green Building Council event we felt we needed to up the awareness of our presence in the market with all those involved in the Property sector - not just the green... Read More »
Category : news
Following our successful bid to supply the Aurecon head office in Pretoria with a little over 1800 Liberty Chairs we were asked to present the Humanscale portfolio to the Aurecon crew in Cape Town. In collaboration with RABIE Property and Maas & Coetzee Architects, Aurecon are developing Century City's "greenest building to date", so it made perfect... Read More »
Category : news
As a design consultancy it’s always been our intention to develop a working showroom. A space that has the expertise to showcase the brands we distribute and those we conceptualise ourselves. A space that allows us to build relationships between architect, interior designer and client. Formfunc Studio currently occupies a 560 sq/m double volume space... Read More »
Category : news
In May 2010 we were approached by Hofman Architects to present the Humanscale portfolio. The request came partly due to the visual impact of the WHITE Diffrient World Chair but also because their client, The Aurecon Group, was placing a substantial amount of emphasis on sustainable solutions for their new Head Office in Pretoria. This week we are... Read More »
Category : news
Dear Seth, In response to your blog post about the Aeron Chair and the assertions made by the exclusive dealers in SA, we would like to bring to your attention the following independent review posted in Slate Magazine in 2005. We think you may find it interesting reading. (or not, if you are bound contractually to your preferred partners) Whilst... Read More »
Category : news
As part of a social development program that our team have been looking to implement we've been scouting for opportunities where our skills and products could be of use to a worthy cause. At the end of 2010 the cause came to us. A union between two Cape Town based Interior Designers (Source Interior Brand Architects and Collaboration) approached us to... Read More »
Category : news
We mentioned that 2011 was going to be filled with some exciting projects - none more so than Formfunc Reclaim..... During the course of last year we had numerous internal discussions regarding the exorbitant prices of raw materials in South Africa. The debate materialized when our research suggested that importing some furniture from the UK was... Read More »
Category : news
2010 was a crazy 1st calendar year for Formfunc Studio. With the incredible support of our international suppliers Humanscale and Elite we’re slowly starting to get the message across that well designed, high performance furniture and ergonomics are affordable in South Africa. Whilst busting the myth of expensive imports we’ve started forging fantastic... Read More »
Category : news
A 12 month period of sustained growth has open the doors for us to employ additional hands in the studio. To this end it was decided to create vacancies for both a Junior Designer to support our local design ambitions and a National Account Manager to support the overwhelming response we have had to the Humanscale brand. We’re really please to announce... Read More »
Category : news